Queen will celebrate 50 years of music with a new pop-up experience and store in London

Virgin Radio

16 Sep 2021, 11:30

Can you believe Queen have rocked the stage for 50 years? The legendary band are celebrating five decades at the top with a pop-up store and experience coming to London. Queen The Greatest will open up to fans on Tuesday, September 28 until January 2022 in Carnaby Street later this month.

The pop-up store will feature “a line-up of limited edition music releases, exciting fashion collaborations and lifestyle products with weekly new product drops and events.  

“Each month will have a theme; Music, Art & Design and Magic, with visual installations that act as storytelling from each of Queen’s historic 5 decades.”

Queen said: “We are pleased to collaborate with Bravado on this project, which will be an exciting experience for everyone to come to London and enjoy. Carnaby Street was the perfect spot for the store to celebrate five decades.”

David Boyne, MD of merchandise company Bravado, added: “We are delighted to announce this innovative partnership with Queen.  The project will add another cultural moment to their rich legacy and will be a destination for fans to immerse themselves in the music, style and spirit of one of the world’s most iconic and beloved bands.”