Blossoms launch new west coast IPA beer to support live music industry fund

Virgin Radio

13 Jul 2021, 16:13

Hop 'n' roll... Indie favourites Blossoms have teamed up with Goose Island Beer Company to brew their own rock 'n' roll ale to help out the live music scene. Profits from the new SK Brew Take 2 west coast IPA will go to live music charity Stagehand who support the live music sector following the battering it's taken since the pandemic.

It's not the first time the band and beer company have joined forces. In 2019, they teamed up for the SK Brew.

Blossoms said: “We’re excited to announce our collaboration with Goose Island – our new beer SK Brew Take 2! It’s been great working with them on this since The Hop Party we played at in 2019. Profits from the sale of the beer will go to Stagehand too.”

Goose Island UK’s head brewer Andrew Walton added: “We had a great time brewing with the folks from Blossoms and jumped at the chance to do so again. We loved the previous batch of SK Brew but wanted to dial up the favours and really help the hops shine. 

“A change to the hop bill, when we added them and some subtle tweaks to the water profile really helped bring forward a softer bitterness and bold tropical flavours. 

“This is a contemporary take on a west coast IPA with that classic colour and bitterness but with a more fruit forward spin. I think we managed to strike a great balance and this year’s SK Brew is bold, flavourful and highly drinkable.”