M&S's new range of ‘nude’ underwear now features five darker shades of skin tone

Virgin Radio

22 Jun 2021, 16:56

About time, too. Marks and Spencer has launched a wider range of ‘nude’ or ‘neutral’ undies that works for darker skin tones. An M&S statement explains that they've been busy ‘redefining its “neutrals” (nude) underwear' because previously ‘the offer at M&S was inconsistent and inadequate for all ethnicities’.

The retalier explained: "What the team has now created in 'new neutrals' is a truly inclusive range – a selection of our customer’s favourite styles available in five great shades named Opaline, Rich Amber, Rich Quartz, Rose Quartz and Topaz.

"The crystal and gemstone theme signifies things that are special and precious and was selected with the Culture and Heritage network to reflect the shades."

Five different skin shades are available now including the ‘Body’ (smoothing) T-Shirt bras and No VPL knickers, Wildblooms lace bras and knickers, and the Rosie exclusively for M&S silk and lace bras and knickers.

Laura Charles, director of M&S Lingerie, said: "We listened when our customers and colleagues told us we hadn’t got it right when it came to colour; both in the choices available and the way we talked about the neutral shades.

"The global conversations around race and equality over the last 12 months spurred us to go faster in creating a better, more inclusive range."