The new BRIT Awards trophy encourages winners to share as “act of kindness”

Virgin Radio

28 Apr 2021, 14:43

Sharing is caring. 

A new trophy design for the BRIT awards this year has been unveiled. They'll receive two awards, and the thinking behind the design is to allow the winner to share it with someone close to them.

The trophy consists of a larger, colourful statuette, as well as a smaller metallic one. Winners are being “encouraged to award the second smaller trophy on to someone else."

This forward-thinking design was made by artists Es Devlin and Yinka Ilori. They say they were inspired by the spirit of lockdown.

“The idea came from the experience of lockdown, where your neighbour you’ve lived beside for six years and never say hello to suddenly gave you flowers, foods, acts of kindness,” said Ilori.

“I wanted to capture that…I would describe it as two artists from different disciplines, different inspirations, coming together to design a trophy based around the idea of giving something back – acts of kindness.”

Devlin added: “Yinka and I thought that the best award that one could receive would be agency to award another…Each recipient is invited to award the second trophy to someone they consider worthy – it might be recognition – or it might be someone that does something entirely unrelated to music.”

This year’s BRIT Awards will be one of the government's pilot events, with a live audience of 2,500 people. Free tickets have also been offered to frontline workers.

 Olivia Rodrigo, Dua Lipa, Arlo Parks and more will be performing.