Cereal killer? Nick Knowles will not be sacked by the BBC over Shreddies advert

Virgin Radio

26 May 2021, 11:43

Nick Knowles isn't having his DIY SOS contract Shreddie-ed by the BBC and is going back to his presenting job. According to The Sun he isn't getting the boot over his cereal killer role. BBC chiefs were thought to have almost sacked the DIY host after the cereal advert saga.

Nick said: “I have always said that DIY SOS is more than just a presenting job for me, it’s part of me.

“It has my heart and working for the BBC for over 22 years is something I have never taken for granted.

“I will continue filming new episodes of DIY SOS over the coming months and will be back on your screens with the purple shirts next year.”

Nick found himself crying over more than spilt milk after appearing in an against-the-BBC-rules commercial for Shreddies which led to a major dispute and a near sacking if he didn't pull out of the campaign.


Credit: YouTube

The host will now miss out on one upcoming Children In Need charity special because it clashes with the Shreddies campaign.

He added: “The DIY SOS Children In Need special will air in November with a guest presenter and I will be cheering them on from the sidelines.”

A joint BBC statement said: “Both Nick and the BBC have resolved the issue recently reported relating to Nick’s commercial agreements and BBC guidelines.”


Credit: Getty

A spokeswoman added: “Nick is an important member of the BBC family and we are pleased thats this matter is resolved.

“We will resume filming DIY SOS as soon as it’s safe to do so and Nick will be back on screens in 2022.”