Secret Life of 5 Year Olds will return with new format - details

Virgin Radio

26 Jul 2024, 15:29

Channel 4’s award-winning show The Secret Life of 5 Year Olds is set to return - but with a twist.

The popular programme which offers sweet and thought-provoking insights into the thoughts and behaviours of our youngest generation will return in partnership with E.ON Next. 

In its new iteration, the show will air in clips across social media channels including YouTube, Facebook, Instagram and TikTok as part of Channel 4’s Fast Forward strategy. 

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The Secret Life of 5 Year Olds will this time focus its attention specifically on five-year-olds’ awareness of climate problems, and aim to see what eco-anxieties they may have. Its hoped this focus will help drive real change from us all for the future.

The new series’ synopsis reads: “Observing them as they navigate the world around them, the show will capture the social interactions of the group who are all learning how to relate to each other, and touch on the topics that will be relevant to them as they grow up, such as sustainability.

“While the five-year-olds take part in numerous tasks and games around these themes, they will be under the watchful eye of highly trained early years professionals, with Professor Paul Howard-Jones (educational neuroscientist, Bristol University) and Dr Laverne Antrobus (paediatric consultant educational psychologist, Tavistock and Portman NHS Trust) returning to share their insightful observations from this pivotal stage of childhood.”

Celebrating the return of the show and its new partnership with E.ON, Channel 4’s commissioning editor Jon Churchill said: “We are thrilled to be partnering with DSP to bring back such a well-loved, joyful and insightful series for a social-first audience.

“By relaunching it on our social channels, we're aiming to connect the next generation of five-year-olds with the next generation of social-first audiences,” he added.

E.ON Next’s head of brand and marketing Patricia Synephias said: “In the UK, more than a fifth of carbon emissions comes from our homes, and as a playmaker that’s leading the transition to a better energy future, we believe E.ON Next has a real responsibility to help educate and inspire the next generation that using less energy is one of our greatest powers against eco-anxiety.

“It's been a pleasure to be part of this exciting new series, helping us to get this important and serious message across through a bold, fun and progressive platform.”